April 4, 2016

Acknowledging Problems

I met up with Paul at the weekend. Paul is a friend I’ve known since university. We had arranged to meet up in a bar. Before we met he sent over a text message.

“Just so you know… I’m not drinking at the moment.”

Okay. A bit odd, for someone I’ve always seen with a pint in his hand. But whatever.

I asked him about it later as he nursed a Pepsi.

“Yeah, I’ve basically decided that whenever I drink I tend to drink too much. And when I drink too much I become a knob. So I’m stopping for a bit, just to see how it goes.”

I thought that was both courageous and honest.

It got me thinking about all the times I’m not completely honest with myself.

I’m not always honest when it comes to planning how much I can fit into my schedule. I’m not always honest with myself when there is a problem in my business that needs to be addressed, like organising stuff for my accounts for example.

One of the few newsletters I subscribe to is run by a chap called Jason Leister (www.incomparableexpert.com). He describes this as going out in to the world each day as the ‘big version’ of yourself.

Big Rob is willing to take time out the schedule each week to work on the one and three-year plan. Big Rob knows that accounts should really be filed now, not in January.

Little Rob is more interested in packing the schedule with as much work as possible, of any description. Little Rob wants to take afternoons off this month to watch the snooker (Little Rob might win on that one). Little Rob gets distracted by new tools and shiny objects.

Little Rob is a client-pleaser and ‘yes man’, even when whatever Little Rob is agreeing to does not sit within my core line of work.

The first step to becoming the bigger version of yourself is to be honest with yourself, and acknowledge when you do in fact have a problem. You are both the problem and the solution, but you can only become the solution when you first acknowledge the problem.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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