Have you ever written a Google AdWords ad as an after-thought?
You’ve stepped through the campaign creation guide. You’ve chosen your settings okay. You added your keywords and bids. Then you get to the point where Google asks you to write an ad.
Which is where the wheels fall off.
Writing ads directly into the Google interface is generally a bad idea – unless you create a holding ad and plan to replace it later.
Whatever you search for on Google, you’ll notice that most of the ads say more or less the same thing. This effectively is a very expensive shouting match, of which Google is the main beneficiary. You don’t have to participate in it.
The alternative is to write an ad that looks nothing like what the other advertisers are saying.
At 7PM UK-time on Thursday I’m holding a webinar about story-based AdWords ads. I’ll walk you through my process for creating ads that stand out.
The webinar is free, but only available to Story Selling Insider subscribers. When you join today you’ll also get access to my complete Google Ad creation processes, and this month’s newsletter in the mail.
These bonuses get locked down to existing members at the end of the month.
I’ll be talking about AdWords on Thursday, but you could apply these principles to any short form ad (e.g. Twitter, LinkedIn). You’ll come up with a battery of ad ideas nothing like what your competitors are saying.