Every business has a bottleneck of some sort, and in mine the bottleneck is lead generation.
I’m currently one platform down. As you might remember, I’m at war with Facebook. Or more specifically, Facebook is at war with me, having disabled my account.
All of which has prompted me to look again at some of the other ad platforms. I’ve currently got four lead generation offers to test, and I’m going to test them on Google Display, LinkedIn, Twitter, YouTube. I’m also testing Amazon ads. I’m going to test different offers as both front end offers, and remarketing offers.
Anything is game. Any ad platform and ad format. Except Facebook.
(Screw you Facebook).
I’ll carry on doing this until I find a handful of things that work. I’m calling this project ‘Anything But Facebook’.
I’ll document ‘Anything But Facebook’ as I go, and publish my findings in the March edition of the Magnetic Expert print newsletter.
If lead generation is your bottleneck, then at some point you have to roll up your sleeves and take responsibility for it.