My office is generally a hive of production: of emails, newsletters, books, Facebook ads, Google Ads, and whatever else.
From time to time it’s important to stop and take stock.
I’m currently compiling all of my daily emails into an annual. It’s been a rewarding process so far to sift through everything I’ve sent this year. When you look back, clearer trends start to emerge. It’s easy to forget what you’ve sent. Often there are emails that can be re-purposed into other formats.
I’ll be publishing all of this year’s emails in a single volume on Monday 24th December. It’ll be free in PDF format, and possibly on Amazon as a paperback. After that there won’t be any emails until Monday 7th January. In the meantime I’ll be working on an update to my copywriting book Simple Story Selling.
These emails, my print newsletter, and my books make up my body of work. Taking stock of your body of work from time to time is a valuable activity.
A useful question to ask at the end of the year is: what have you added to your body of work this year?
If the answer is “not much”, then a useful follow-up question is: what do you want to add to your body of work next year?
And then: what is the business case? Is there an obvious payoff right under your nose?