June 22, 2018

Bus advertising does work!

A follow-up to yesterday’s email about bus advertising. Subscriber Gareth writes:

“Had one Infusionsoft client that NAILED it with bus ads directing to a shortcode SMS number which we then put a really simple Infusionsoft form on the back of the text that went out.

All the fat bastards in Preston and Burnley, sitting behind the bus in traffic were all over that. Really high opt-ins around morning and afternoon rush hours, and over guilt-ridden lunchtimes.”

So there you go. Don’t assume you have to be doing all the things marketing people say you need to do. There might be an opportunity right under your nose, in a media you currently assume won’t work.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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