I spend a lot of time criticising the world of marketing. It frustrates me that everyone is obsessed with tools, funnels, hustle, and other forms of deluded magical thinking.
Writing about the things that are wrong with your industry can be a fruitful source of content, but you have to be careful not to become a negatron. Or a “mood hoover”, as Linzi calls it.
In short, you have to take responsibility for the energy you put out into the world. Is your energy a drain on other people? Or does it energise and excite other people?
I’m all for a hefty dose of reality… a cold hosepipe in the face. But ask: are you contributing more than you criticise?
Are you showing up regularly with value?