October 10, 2018

Convert your expertise into leads

Online Training Next Week
Tuesday 16th October
Register here

On the face of it, my work is about converting your expertise into emails, Facebook ads, video scripts, and other written output…

Of course, nobody really wants all of those things. What people really want is leads. Leads who trust you, and are serious about buying. We all need more of those.

Consider the following expertly drawn diagram:

Expertise into leads

As I see it, the challenge is getting your expertise out of your head and into your marketing, in a way that systematically generates leads over a sustained period of time.

There are big problems in doing this…

  • Not all of your expertise is actually very interesting (gasps!)
  • Marketing is overwhelming (seriously, it is)
  • You’re ridiculously busy, and don’t have time. Until you really need the leads that is. At which point you panic and throw money at Facebook or Google…

For a few months I’ve been looking at this scratching my head, thinking “there must be a better way!”…

… A way that positions you as an expert, without you becoming a full time marketer.

… A way that builds up a decent pipeline of work.

Next Tuesday, I’ll be presenting a free webinar, called Convert Your Expertise Into Leads. This is a live-only session, but I’m holding two sessions.

Read more and book here.

This will be a webinar for experts who need to communicate their expertise. For people who are ready to have a serious conversation about marketing, rather than chase some magical push-button formula.

If you sell based on your expertise, you should make time to join me.

You need to attend live to join this training for free. I’ll only be making a recording available to paying subscribers.

Once again the registration link is here.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.