July 22, 2016

The problem with writing daily emails

Email marketing advice 101 at the moment seems to be ‘write a daily email’. Many people seem to have taken this advice at face value.

Writing a daily email is good advice, under the right circumstances. If your message is valuable enough there will be people who want to hear from you every day. Maybe multiple times per day, if you have the time.

The problem is that thinking of interesting things to write every day can be terrifying. 9AM becomes 10AM. 10AM becomes… 4PM. In a panic you end up writing about the goofy thing your dog did this morning, or what you had for breakfast.

Nobody cares about these things except you.

The danger is we end up communicating for the sake of communicating. The world is already full of marketing people trying to make noise. If you want to write daily emails you should do so as a strategy, not a tactic.

In this month’s Confusion Clinic webinar we’re looking at story selection: how to select what to write about in your marketing emails.

Story selection is the only part of the email production process that comes close to being a ‘dark art’. We’ll explore how to select stories your customers actually want to hear.

Time: 6-7PM UK, 1-2PM US Eastern
Date: Wednesday 27th July
Register for the webinar here

No charge to attend live, and a recording will be available for 48 hours after the call. After that it will only be available to Introvert’s Corner members.

We’ll have time for QnA. If you’re a writer I strongly recommend making time to be on the call.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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