January 26, 2017

De-clutter your life and your marketing

I’ve been thinking about clutter in the last few days. It all came about from a podcast I was listening to with Ryan Nicodemus, from The Minimalists.

Ryan’s argument is that in the Western world, we’re obsessed with accumulating stuff. Almost every household item, not least the house itself, is now a disposable fashion item.

It’s actually pretty hard not to collect endless things. Amazon places almost everything just a single click away, with fast almost-free shipping. According to Nicodemus, the world is completely upside down. Every single piece of plastic ever made still exists somewhere. Sweatshop labour means you don’t pay true labour costs, and environmental costs aren’t factored in. We’ve come to regard this as ‘normal’.

Anyway, starting today I’m de-cluttering. It’s going to be a long process. I want to own fewer clothes, and love the clothes I own. I’m going to strip back my book collection to the ones I actually reference.

The big realisation for me was that my business is cluttered, too. I have bits of projects floating around. Bits of AdWords work. Bits of copywriting. Half-finished lead magnets.

When you strip it all back, my core proposition is very simple. I help people who deliver outstanding value to tell their story, build trust and close sales. That’s the core of things. Everything else is clutter.

How about you? Is there anything you need to de-clutter?

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.