July 7, 2017

I bet I’m more distracted than you

I used to watch a lot of Wimbledon when I was growing up. I remember being blown away for a magical period in the afternoon when there was tennis on BBC 1… AND BBC2!

So, I have a thing about watching tennis.

This week began with Wimbledon on my laptop, running next to my desktop:

Desk Tennis

This week ended with different matches on:

  • The laptop
  • The other laptop, which I don’t use very often
  • The ancient laptop, which I only use in dire emergencies
  • The tablet, which was previously buried in a draw
  • My phone

I’d call this ‘optimal tennis viewing’. Many other people would call it ‘distraction’.

I’m not the only person who’s distracted. The people who read your emails are also distracted, most of the time.

It’s easy to forget that when you sit down to write an email. Getting your reader’s attention is like trying to flag down a fast-moving train. And usually a train where the driver is busy trying to juggle seven different distractions…

Things to think about:

  • Salutations like ‘Hi Rob’ take up valuable space
  • If you tell a story, you need to get into the action quickly
  • The first paragraph can often be chopped out

You don’t have to write short emails. We’re not trying to dumb down. But I’d consider that your reader is probably trying to watch more simultaneous tennis matches than you think…

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.