August 30, 2017

Don’t destroy your creative energy

My Dad came over to visit at the weekend. Having retired two years ago, he now spends his time riding motorbikes (a hobby I successfully introduced!), and writing children’s stories. His big WHY for getting up in the morning is to get his work published.

For a digital technophobe, he’s taking some proactive steps. He’s exploring self-publishing options, rather than waiting for an agent to ‘find him’. He’s launching a website, which I’ve so far avoided getting involved in.

Something I didn’t realise until this weekend was that he spends two hours every morning writing before breakfast. He reckons that’s the most creative part of the day, and that anything after lunch is a ‘write off’ (and so therefore motorbike time).

I have to say this is my experience too. If your schedule allows you to pick the times of day when you write, pick the morning.

Also, don’t drink a coffee first thing. Apparently caffeine increases strength and frequency of beta brain waves. Which is great if you want to focus on completing a task, but it tends to destroy creative energy.

If you like coffee, as I do, have one as a mid-morning reward instead.

Breakfast, like coffee, also destroys creative energy. A busy mind will destroy creative energy too. Trying to write a compelling marketing email at 4PM when you’ve been working for seven hours and still have four other tasks to do isn’t sensible.

I can only talk about what works for me. But in general: avoid stimulants, and write early in the day with a quiet mind.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.