July 13, 2018

Entrepreneur vs Artist

Every now and again someone will introduce me as being an ‘entrepreneur’, simply by virtue of having a business. It’s always grated on me a bit.

For the past year or so I’ve been involved in a project where I’ve been surrounded by true entrepreneur-types. People who love the process of starting and growing a business, regardless of niche. People who can’t sit still and are compelled to prowl around the office with a phone glued to their head.

I’ve had access to a number of wealth creation strategies and systems this year where people are just following the process and making decent money.

I’ve tried and I just can’t do it. I can understand the system and see the opportunity. But I can’t follow through on it because I don’t fundamentally care enough.

I was on a webinar last night where the presenter described this as the difference between being an entrepreneur and an artist.

I don’t conventionally identify as an artist – if you ever come to one of my events you’ll see how bad my drawings can be. But that doesn’t matter – creating a working business is itself art. And despite outward appearances my line of work hasn’t changed in the last six years. I’ve had a content business all along under different guises.

The downside of being an artist is it takes longer to find your way, mostly because there isn’t a ready-made template to follow.

The upside of being an artist is you get to build something that reflects the real you. You don’t get the same jarring conflict between work and play – they’re kind of the same.

If you’ve been reading these emails for a while I imagine you’re an artist too. The entrepreneur-types don’t tend to hang around here once they realise there isn’t some magic formula available.

So, I’m interested to know how you view your work. Are you an artist, or an entrepreneur?

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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