March 20, 2017

Ciao! From Florence (Observations, Part 2)

More observations from Florence today. If you missed observations 1-5, you can catch up here.

6. The Italians are the people dressed for the arctic, in winter coats and scarves. The tourists are the people basking in the 19 degree (Celsius) sunshine.

7. Bus journeys are 40% – 100% faster in the afternoon, once the driver has had 17 espressos.

8. Cafes here are more like coffee refuelling stops than sit-in cafes. Most Italians just stand at the bar, nail an espresso, and move on. Finding somewhere to work with my laptop is proving tricky.

9. The universal laws of cycling apply. Cyclists may travel in any direction, down any side of the road. Cyclists are also not required to stop at red lights, which are only for guidance.

10. Irish pubs are NOT to be entered, under any circumstances. Not even to watch the rugby. The most dickhead of tourists can be found in Irish pubs.

What’s Coming Up

I’m doing something a little different this week. I’ve been working on a new sequence to send people when they first opt-in to my world, called the Six Laws of Story Selling.

I’m going to publish the series in this daily column, starting tomorrow. Any feedback would be greatly appreciated.

P.S. My favourite sign from last week:

David Sign

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.