If you have no plans to ever run ads on Google, you can skip this message.
If you DO run Google ads, this is a message you’ll want to read closely…
Long time readers will know I was an AdWords consultant before getting involved with Infusionsoft. I originally got into AdWords thinking the market was already saturated with experts, and quickly discovered the opposite was true.
Judging by the handful of questions I get each month asking if I ‘still do AdWords’, I guess that situation hasn’t changed much.
Yes, you can phone Google for help. But they’re utterly unable to write your ads for you, and you definitely don’t want to let them select your keywords…
In my experience there are a handful of key moving parts to a successful AdWords campaign:
- Select the right keywords to bid on, and fully understand the advertisers currently bidding on those terms
- Test a wide range of ads that stand out from the other advertisers
- Send people to a landing page that continues the conversation started by the ad, and asks the visitor to take a low-risk next step
- Run remarketing ads to people who click but don’t convert
This month in my membership group Story Selling Insider we’re looking at the second part: writing ads that stand out from other advertisers. Most people write Google ads as an afterthought when setting up a campaign, which is mistake. (Same for Facebook ads actually).
This week I’ve been busy revamping my ad creation process. A sign of a good process is that even if you neglect it for a while, only the screenshots go out of date.
Going through the process I realised I couldn’t share it without also sharing my initial keyword research process, and my market research process. To write an effective ad, you need to know what keyword you’re bidding on, and what the other advertisers are saying.
So this month in Story Selling Insider I’m releasing a Google Ads Creation Guide, which includes three processes:
- The initial keyword research process
- The market research process
- The ad creation process
These are agency-level processes based on years of experience. By the end you’ll have a minimum of six very different ads for each of your main keywords. Three of those ads will include an element of story. You’ll also never run out of ad ideas ever again.
Each process includes a video walkthrough, so you can look over my shoulder as I work through the process.
Ready to check it out?
The Google Ads Creation Guide is free this month to Story Selling Insider Members, and will remain in your member’s area for as long as you stay subscribed.
At the end of the month this becomes a separate product, priced at £397 (about $520 USD).
You can join Story Selling Insider today for just £36, and get immediate access.
What’s the catch? Well nothing really. One of my main goals this year is to grow my Story Selling Insider membership base, and I’m doing that through bribery ;-).
Wait, there’s more!
Because the storytelling aspect of the ad creation process is new, I’m holding a webinar only for Story Selling Insider subscribers, at 7PM UK on Thursday 28th June.
If you go through the process and have questions…
Or if you’d just like to watch me write some ads…
Then the registration link is now in the Story Selling Insider member’s area now (first 100 only).