I’m a big believer in setting a public schedule for your marketing. It doesn’t have to be a frequent schedule, but it does need to be public.
Everyone on this list hopefully knows you’ll get an email from me at 9AM UK time during the week.
Subscribers of my print newsletter know they’ll get a print newsletter from me once a month.
A weird thing happens when you set a public schedule: you start automatically looking for ideas to write about. It’s like your subconscious brain chugs into gear, and throws up ideas when you are least able to write them down. In my case in the middle of the night, out on a run, or in the shower.
If you don’t set the schedule – or if you don’t commit to it by telling people about it – you don’t get anywhere near the same level of ideas.
If you’re like me, you’re probably planning what you want to do next year. In my opinion, one of the best things you can do is set a public schedule for your marketing.
Most people won’t do this, because it’s not a trick, hack or shortcut. It’s actually the opposite of a trick. If you need to stay in touch with people for a long period of time it’s a great way to stand out.