June 14, 2018

How to stop your writing going out of date

When you’re selecting things to write about there is a very obvious trade-off…

The topics that get the most traction – especially with cold traffic – are usually transient and matter little in the grand scheme of things. “How to code in CSS3,” or “how to become GDPR compliant,” might be examples.

In selecting things to write about, you’re really looking for things that have timeliness and timelessness.

Most of what has been written on GDPR won’t be around in 12 months from now. We have a bias towards only the latest news, made worse by the near real time feeds of Twitter and Facebook.

But there are things you can do.

Writing an article on “how to become GDPR compliant” has practically no timelessness. Writing an article on “how GDPR can permanently transform your marketing results” has a little more.

Writing an article on “why learning CSS is a waste of time for 99.9% of marketing professionals” has more timelessness than “how to code in CSS3.”

Does that help?

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

>