May 23, 2018

Is marketing worth saving?

I was listening to a podcast last weekend about health supplements.

“There’s a lot of buzz about so-called ‘super foods’,” the presenter began. You can tell that often it’s just hype. You know, it just sounds like marketing.”

Sounds like marketing.

I literally stopped in my tracks. If the world at large uses ‘marketing’ as a synonym for ‘bullshit’, we have pretty serious problems.

It caused me to ask: why am I determined to be involved in an industry widely associated with deception?

The answer I keep coming back to is it doesn’t have to be that way. Marketing can be real, authentic and open.

It just so happens that most marketing is not authentic. Most marketing is out to ‘get’ you using persuasion at any cost. And as buyers, we know this.

I think we can do better. Your customers want to know the real you. Are you letting the real you be seen?

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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