November 26, 2018

Last day to grab Magnetic Expertise for nothing

I play many roles at my own company. Copywriter. Consultant. Coffee maestro. Events manager. Head of Fun (haha). Chief strategist. And something that came to the fore last week: Head of I.T…

It would be fair to say I’m more competent at some roles more than others…

I switched to my new domain (magneticexpertise.com) last Wednesday. The Infusionsoft domain stuff all worked fine, but my regular Gmail emails broke. Couldn’t figure out why for two days. Plus, it’s not like I had anything else to be doing. Like a book launch, website redesign, rebranding, client work, and everything else ongoing…

What happened? It turns out that if you redirect your domain to your web host using a CNAME record, it invalidates the MX records that Gmail needs to receive emails on your behalf.

(See? I do at least learn things in my role as Head of I.T.)

All of this caused a big headache, being in the middle of a book launch and all. In fact, today is the last day you can grab Magnetic Expertise for free on Kindle, or at a discounted rate for print copies.

One of the key ideas in the book is about roles. Marketing today is overwhelming when you attack it by yourself. Especially when you’re also making the coffee, contending with domain name screw-ups, fielding enquiries, planning projects, and whatever else. We need greater co-operation and collaboration between systems people, and creative people.

I talk about all this in chapter three of the book. If you own a Kindle, you could be reading in approximately one minute from now.

Grab the book now on Amazon.comAmazon.co.ukAmazon.caAmazon.com.au.

Please do share this, if you find the book helpful (a number of you have already, and I’m grateful).

And please do leave an Amazon review once you’ve read it.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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