We’re told regularly to take time out, to work on our marketing rather than inour business.
The trouble is, working on your marketing eats up an unbelievable amount of time.
Just yesterday I was working on a new opt-in funnel. People opt-in on Facebook for a free chapter of my book. When they download the chapter they also get an invite to an automated webinar.
Surely that wouldn’t take long to set up, right?
(Ha ha. Ha ha. ha. ha.)
Things are always more complicated than they seem.
The lead magnet opt-in uses a Facebook lead ad, which gathers the contact’s mobile number. The free chapter is sent to the contact by SMS, if the contact consents on the lead form. The SMS consent is stored in a custom Infusionsoft field. Different things then happen in Infusionsoft depending on whether I have someone’s mobile number. Various webinar follow-up actions happen, depending on whether the contact attends and how long they stay.
“Crap,” I suddenly thought about halfway through the setup, “I need to actually write some ads…”
Before you know it an entire day has slipped past, and that with me knowing exactly what I wanted to do and how to do it.
Imagine how long it would take if you didn’t know what you were doing?
When you’re working on your marketing, I think you HAVE to divide structure and message. Hire someone who understands the ins and outs of your marketing systems, and spend a day with them while they map everything out. Even better – get them to build it out for you.
Then fill in the form here to discuss you content with me. We’ll map out exactly what your message should be at each stage.
Don’t try to learn and do everything by yourself, because you’ll fail.