I’ve interviewed a few people in recent weeks who want to tell more of their story in their marketing. I want to highlight a few especially important things that have become apparent to me during these conversations.
- The first task is to get your FULL story written down, without judging what is relevant and what is not. Not everything will be useful, but you shouldn’t try to judge this upfront. Avoid the urge to edit or filter.
- Besides saying what happened, you need to explain how you felt on the inside. This is where your vulnerabilities, fears and concerns lie; and vulnerabilities are how people connect to you on an emotional level.
- Slow down, and take your time. Take a few days if you need it. Your subconscious will raise old memories once you set the process in motion.
- You’re really looking for pivotal moments, or turning points. These are the most important stories to tell.
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