Committing to a regular publishing schedule is the best way to build trust with your list.
What happens quite often is that people commit to a schedule – maybe three emails per week or whatever. It goes well for a while. Then something goes wrong. A holiday happens. A big client engagement appears. Business gets in the way.
In other words, they lose their way and ‘fall off the wagon’. Often as they were just building some momentum.
If that sounds familiar I have some good news…
There is no wagon.
You don’t get left behind.
It’s more like wandering a step or two off the path. And when that happens, it’s only a step or two back on.
If you don’t keep up with your publishing schedule, you haven’t ‘failed’ anyone. You don’t need to grovel or apologise. You just need to get back on the path.
It’s something to consider when things inevitably go wrong.
