The deepest solution to any marketing problem is to build greater purpose into what you do.
How exactly do you build greater purpose into your work?
I think the answer is to dig into your beliefs.
Take me for example. I want to help people tell better stories about their work. But why?
Because underneath it all I want to help you do more fulfilling work. I want you to work with customers who respect you and share your values. I want you to become sought after, so you can quit the desperate cycle of prospecting. I want you to do work that leverages your uniqueness, even when society says “you can’t”. I want to facilitate a mode of marketing that serves customers, not getscustomers. I want to help people with worthwhile ambitions to succeed. I want to facilitate newer, more flexible styles of working that support your life, not subjugate your life. I believe you should dig for principles, not perpetuate myths. I want to work with people who are willing to learn more about themselves, whatever their age and cultural background.
I WANT A LOT OF THESE THINGS FOR MYSELF.
How do you encapsulate that into a purpose? That’s the key challenge. The only way to make headway is to keep working at it. Keep writing. Keep re-inventing.
That’s why you should tell your story.
