September 14, 2017

Why tell your story

The deepest solution to any marketing problem is to build greater purpose into what you do.

How exactly do you build greater purpose into your work?

I think the answer is to dig into your beliefs.

Take me for example. I want to help people tell better stories about their work. But why?

Because underneath it all I want to help you do more fulfilling work. I want you to work with customers who respect you and share your values. I want you to become sought after, so you can quit the desperate cycle of prospecting. I want you to do work that leverages your uniqueness, even when society says “you can’t”. I want to facilitate a mode of marketing that serves customers, not getscustomers. I want to help people with worthwhile ambitions to succeed. I want to facilitate newer, more flexible styles of working that support your life, not subjugate your life. I believe you should dig for principles, not perpetuate myths. I want to work with people who are willing to learn more about themselves, whatever their age and cultural background.

I WANT A LOT OF THESE THINGS FOR MYSELF.

How do you encapsulate that into a purpose? That’s the key challenge. The only way to make headway is to keep working at it. Keep writing. Keep re-inventing.

That’s why you should tell your story.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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