July 10, 2017

Replay: My Business Live Interview

I was interviewed on one of Sheffield’s community radio stations last week by friend and subscriber Jamie Veitch.

Before we went on air, Jamie advised me that most of his interviews last between ‘20 and 40 minutes’.

(Ha! Like 20 minutes was going to happen!)

Download the show now to learn:

  • Why defining yourself by what you do probably isn’t sensible
  • The difference between entry-level email marketing tools, and more sophisticated Customer Relationship Management (CRM) systems
  • Two things to consider before you approach any CRM vendor
  • How to improve the return on investment from your chosen CRM system
  • Why most advertising is a waste of space
  • What a ‘marketing nurture system’ is, and why you need one

http://web.sheffieldlive.org/shows/business-live/

The show to access is the 7th July. The interview starts about 12 minutes in.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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