I received the following email yesterday from subscriber John:
Your name popped up in 4 different places today, so I think it’s a message from God. I just saw your post on Planet Perry, earlier I came across an old email of yours, and I also happened to see your first book on my Kindle today.
But the best one is this: I had a dream that you weren’t real, but rather an invention by a clever corporation. I kept thinking that couldn’t possibly be true because I had talked with you on the phone and seen you on our video calls. The clever corporation showed me that they had several stand-in stunt doubles of you.
So, Rob, real or not, I need some help with my email sequence. Can I send you what I created and get your advice on it?
Secondly, what does your monthly group cost? That might be helpful now. I finally have freed up 3 to 4 weekly hours of marketing time, and I want to use it wisely.
The possibility of several stand-in stunt doubles terrifies me. Imagine the grumpiness!
Jokes aside though, a good marketing nurture system should open the possibility of appropriately appearing to someone four times in one day. This does not mean emailing them four times.
It could mean:
Email, print newsletter, Kindle book, Facebook post
Email, podcast, Youtube video, text message
Four touchpoints is a lot in a single day, but probably not to someone who is close to buying.
If showing up four times a day across different media isn’t possible at the moment, you’re probably making it too easy for people to ignore you.