July 3, 2018

Are you showing up in enough places?

I received the following email yesterday from subscriber John:

Your name popped up in 4 different places today, so I think it’s a message from God. I just saw your post on Planet Perry, earlier I came across an old email of yours, and I also happened to see your first book on my Kindle today.

But the best one is this: I had a dream that you weren’t real, but rather an invention by a clever corporation. I kept thinking that couldn’t possibly be true because I had talked with you on the phone and seen you on our video calls. The clever corporation showed me that they had several stand-in stunt doubles of you.

So, Rob, real or not, I need some help with my email sequence. Can I send you what I created and get your advice on it?

Secondly, what does your monthly group cost? That might be helpful now. I finally have freed up 3 to 4 weekly hours of marketing time, and I want to use it wisely.

The possibility of several stand-in stunt doubles terrifies me. Imagine the grumpiness!

Jokes aside though, a good marketing nurture system should open the possibility of appropriately appearing to someone four times in one day. This does not mean emailing them four times.

It could mean:

Email, print newsletter, Kindle book, Facebook post

or

Email, podcast, Youtube video, text message

Four touchpoints is a lot in a single day, but probably not to someone who is close to buying.

If showing up four times a day across different media isn’t possible at the moment, you’re probably making it too easy for people to ignore you.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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