Last week I read a sample of Krista Tippett’s book, Becoming Wise: An Inquiry into the Mystery and Art of Living. Something in the sample really stood out to me as being important.
The adage that “he who does not know history is doomed to repeat it” doesn’t go far enough. History always repeats itself until we honestly and searchingly know ourselves.
I think you could print that out, and pin it to the wall. In most of the problems we face, we ourselves are part of both the problem and the solution. But you can make things easier by developing a better understanding of yourself.
I’ve been wrestling with this over the last year or so. Growing up in the north of England, you learn that a spade is a spade, a brick is a brick, and you need to get out and do a full days work.
(Then then you’re done, you go to the pub. Follow the football. Smash five pints. Live for the weekend…)
But suddenly, some of those things I thought I ‘knew’ don’t hold true anymore. I’m practising meditation, and wandering around in minimalist shoes. I try to sleep as long as I can. (Which admittedly, often isn’t all that long.) I keep practically the opposite schedule to everyone else (travelling anywhere at rush hour is NOT on my agenda, if at all possible).
I’ve always been put off by the word ‘spirituality’, because I don’t like the religious overtones. But if we replace the word ‘spirituality’ with the word ‘mindfulness’, I think it becomes a whole lot more useful. Mindfulness just means learning more about yourself, in whatever capacity that holds for you. And to learn more about yourself, storytelling is one of the tools at your disposal.
It’s a funny catch-22 situation. You want more customers. But in order to connect emotionally with new customers, you first have to understand yourself a lot better. Which means first telling your own story.
We get into business to fix a problem, or change the world. But you have to change yourself before you can do that.
If you want to learn the art of telling better stories, you need to be in Nurture Email Mastery. The current bonuses run until the end of August.