September 15, 2016

Storytelling 101: Recording story ideas

One of my earliest memories is of our dog sitting underneath our dining table. I think I would have been about three. Our dog, Sammy, was slightly older than me. And distinctly unimpressed at my appearance.

To my three year-old brain, crawling under the table alongside her seemed to be a good idea. After all, she was my friend. Right?

I remember forcing my way under the table to a reception of teeth and growls. The sort of throaty growl that yells ‘get the hell out of my space!’

What did my parents do? Well it turns out, 27 years later, that all they did was take photos.



I’m now glad they took photos, because in all likelihood I would have forgotten about the story.

Which is the entire point.

Unless you record the things that happen around you, you will always struggle to tell stories in your marketing.

Most of my story ideas get recorded as photos, screenshots, or brief notes stored in Evernote. I also have a voice recorder app on my phone for recording ideas when it isn’t convenient to write.

I do keep a journal, although I’m not as consistent at journalling as I ought to be. My journal entries also go into Evernote so I can retrieve them later on.

Are you storing enough ideas? If not then taking more photos is a good place to begin. Adding a photo every week to your company’s Facebook page along with a few brief notes might be a good place to start.

If you would like to explore story research in depth you should join Nurture Email Mastery.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.