September 22, 2017

When carefully-crafted emails fall on deaf ears

I never answer the phone to people I don’t know, unless they book a time to talk in advance. Yesterday I received a fascinating voicemail from a lady working for John Paul Mendocha, who delivers some of Perry Marshall’s training courses. It’s worth a listen.

Listen Here

Notice she starts quite clearly by stating why she’s calling, and what information I’ve already received about the conference she ‘s selling. I did receive the emails she mentions. Quite a few of them, actually.

I also do ‘know’ John Paul Mendocha. Not like properly know him, but I know who he is.

Notice she clearly profiles who the event is for. I actually don’t fit the profile, but if I did that would get my attention.

She says why she’s calling (twice), and gives a specific way to respond. Presumably they can attribute responses to sales activity by doing this.

All together I thought this was a sensible approach. If you’re selling a high ticket product, you can only spend so long emailing people before you really ought to get them on the phone. If I had answered the phone I would have given her some important feedback on why I hadn’t responded to the emails.

Phoning somebody who recognises your name from your emails is completely different to cold calling, and potentially an essential source of feedback. I for one am guilty of neglecting this method.

Why not leverage the relationship you build up with your audience, and place strategic calls once in a while?

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.