July 4, 2017

Which parts of your story to tell, in what places

When you start telling your story in your marketing, it’s perfectly normal to get stuck. Often, you’re simply too close to your story to correctly identify the most interesting, most persuasive parts.

Even once you’ve identified the juiciest parts to tell, how do you tell it without appearing ‘off topic’? How do you successfully transition from your story to your sales message?

To solve this, I offer a service for my private clients called Uncover Your Story.

Uncover Your Story is a research process where I interview you, typically for two hours. It’s a comprehensive yet relaxed conversation, where you tell me about the events that have led to your current situation.

I then present back a plan of exactly which parts of your story to tell, in what format, with specific advice on how to link to your sales message. The plan is your intellectual property, meaning you can implement it any way you like.

Some clients hire me to write the copy. In my last three Uncover Your Story projects, the client has chosen to write the copy themselves, under guidance.

Which to me, is deeply rewarding. After all, why wouldn’t you want to stay in control of your own sales message? Surely nobody can tell your story better than you can…

I have two Uncover Your Story spaces in July. If you’re interested, read the information here, and fill in the form.


P.S. The two spaces isn’t a contrived, artificial scarcity limit. It’s a very real limit, based on what I have time for right now. Don’t dilly dally if you’re interested in a place.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.