July 6, 2017

The Achilles Heel of broken stories

On Monday I told you about a 14-mile run I did recently. I’ve been grappling with the story since then. There was something about it I wanted to tell you, but hadn’t quite figured out.

The thing about it was I would have given up if I had run the race alone. But running in a pair meant that wasn’t an option.

I think when you do something like that… when you commit to working with a partner or a team, you’re forced to not think about yourself. Which really is what storytelling is about.

Most stories are about overcoming ego, and ego is the barrier to higher purpose.

The Achilles heel of any dark character is always that their ego prevents them from seeing the true nature of their situation. In an archetypal story (i.e. a goodstory), the hero never wins by having a massive ego.

Telling good stories in your marketing requires you to keep your ego in check, and write with a degree of humility. If that means writing with a buddy, then write with a buddy.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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