May 14, 2018

The danger of vanity stories

Most people select stories that mostly interest themselves, with little concern for reader relevance.

I’m going to break the rules and select one of those stories today…

Long-time readers will know I follow a small English football team called Tranmere Rovers. Tranmere are very much an ‘alternative’ choice of football team to support. Which when you know a little about me, makes some kind of sense.

We hadn’t been promoted from any division since 1991. Relegated three times. Last year we lost out in the playoff final. Could we go one better in the playoff final this year?

It didn’t look like it after 48 seconds, when left back Liam Ridehalgh was sent off for one of the fastest horror tackles Wembley has ever seen.

At half time I was planning another year in the National League: the fifth division of English football. Cold weekends at Salford, Fylde and Barnet.

This is what happened next…


There are various potential ‘links’ I could make from story to content. Underdog. Grit. Determination. Desperation. Pride. Joy.

I still have a sore voice today.

The problem with telling stories very few people have heard of is you have to explain the back story. You have to bring out the ups, downs and emotion. Everyone loves emotion, regardless of the story.

Be careful with ‘vanity’ stories, like this one. If you tell them, don’t forget to pull your reader into the story.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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