October 3, 2018

The showing up hangover

I spent some time in South America when I was younger. A feature of every South American town is a central square, usually with a church or cathedral along one side.

One night I arrived in the Bolivian town of Uyuni. It was dark, nobody was about, and dogs barked in the distance. I arrived at the deserted central square.

I was slightly… apprehensive…

Do you think I walked across the middle of the square… or around the outside?

We have an innate urge as humans to see, but not be seen. It’s an instinct that may have kept you alive once upon a time. And may still keep you alive, on rare occasions.

But it doesn’t help with your marketing.

Showing up regularly in your marketing – whether that’s by email, video, audio, or some combination, is like walking directly into the middle of the dark square. You feel exposed. You wonder who is watching you, and what they might be thinking. (Subconsciously you wonder how big their teeth might be…)

So you run back to the shadows, and get what you might call a ‘showing up hangover’. You disappear off the radar for a while. You bury yourself in projects. Until the projects end, and you’re forced to show up all over again.

It’s better to just show up consistently, all the time, and prioritise it as a modus operandi.

Decide on your audience. Decide what message you want to communicate. Store up a series of content and story ideas (I suggest Evernote). Set a schedule, and get to work.

When you don’t keep to the schedule, you haven’t fallen off the wagon. There is no wagon, and you don’t need to apologise. It’s more like wandering a few steps from the path.

You can also get help here :-).

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.