May 25, 2018

The wimps approach to GDPR

I seem to have had two types of email in the last day or so…

1. People I’ve never heard of telling me they’ve updated their privacy policy. (Thanks, but I don’t care. Where’s the unsubscribe link??)

2. People I do know telling me I need to double opt-in to continue hearing from them. You know, even though I get two emails from them per year.

The first approach is the wimps approach to GDPR. Heaven forbid you have to remove anyone from your precious database.

The second approach is the most laudable, as long as you understand you’ll burn down your list by doing it.

I’ve gone down a slightly different path. I had about 250 contacts in my database who weren’t double opted in and hadn’t opened any of my emails in 4 months. I emailed them telling them I would delete them if they didn’t confirm their email. 18 confirmed, and I deleted the rest. Most of these were email-only records, with no phone number.

I’m not a lawyer, so this in no way should be taken as legal advice. But I’m not too concerned about the engaged part of my list that is ‘single’ opted in (they originally filled in an opt-in form).

If you’re going to email large parts of your database asking them to double opt-in, why not take the next step and commit to email them regularly?

If you’re busy and don’t have time, you should book a call to discuss how we can work together.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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