October 26, 2018

Time to update your Google Ads

I started my entrepreneurial career as a Google AdWords consultant. Although Google is a huge potential source of leads, it’s deceptively easy to burn tons of money.

I’ve been watching developments over the last few years, and think the situation is getting worse. The settings are more confusing than ever. The default settings are a built in disaster. The automation tools mostly benefit Google more than you. Sometimes it feels like you’re playing a casino game rigged in Google’s favour.

Many AdWords agencies don’t make it any easier. The very fact that you have to approach an ‘AdWords agency’ to get help implies there’s a vested interest in you using the AdWords platform. Me? I prefer to be a generalist. I don’t give two hoots whether you spend money with Google or not.

I’m sure some agencies do great work, but I find many over-complicate things, or focus too heavily on branded keywords. Almost all fall short on ad creative and landing page copy. It isn’t enough just to know the AdWords platform – you need to know how to write great ads too.

So, I’m doing two things…

I’m updating my AdWords training with Perry Marshall and Mike Rhodes. Even though the principles of AdWords don’t change, the rules of thumb do. Especially when you expand into remarketing, the display network and Youtube. Mike runs Australia’s biggest AdWords agency, is very sharp, and has a lot of data.

I’m also going over to Chicago next week to work directly with Perry on his Paradigm Shift workshop, which is about ad writing. Most advertisers only ever test different variations of the same ad, and Perry has a very different approach based on his Swiss Army Knife method.

If you’re spending money with Google right now, I’d like to offer you an exchange…

On your part, I’d like to know:

1. Which parts of the Google Ads machine are you using?

  • Google search
  • Google display
  • Shopping
  • Youtube ads
  • Gmail ads
  • Remarketing
  • Remarketing for search

2. Roughly how much do you typically spend per month (on ad spend, not including agency costs / support)?

3. Are you clear on conversion tracking and ROI?

4. Are you managing things yourself, or getting external help?

5. What’s your biggest question or frustration?

6. How long have you been struggling with that frustration?

7. Do you write ads in a planned way, or do you write ads as an after-thought?

8. How frequently do you log into your AdWords account?

9. Would you be interested in working together?

Just hit reply and let me know. I’ll send you my top insights from Perry’s workshop just for your feedback.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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