October 18, 2017

Advanced Email Marketing: Training vs Education

I sometimes joke that I didn’t learn many things at university. But one of the things that stuck with me was a lecturer who I greatly respected explaining the difference between education and training.

Training, in his opinion, teaches you how to do something. Education teaches you how to think about something. Most of the ‘education’ that exists in the world is actually training in disguise. The problem with training is it constrains your options, rather than expands them.

I have a number of friends who studied medicine, and are now doctors. On the face of things, they’re all successful. Good careers. Well paid. That sort of thing.

But underneath it there’s a problem. Leaving medicine is a horrendously difficult option because they’ve been trained very extensively in how to do something.

Me? I prefer the ongoing existential crisis. If nothing else the options are never limited. None of us are one-trick ponies, set into a fixed mould between now and an arbitrary ‘retirement date’.

If you know how to think about something, you can always learn how to do it. Or better, find someone who can do it.

It’s something to think about. Are you merely serving your clients? Or training them? Or best of all, educating them?

Education is the highest form your marketing can take.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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