October 28, 2016

Should you use politics in your marketing?

I read a lot of advice telling people to ‘be themselves’ in their marketing. Some people take this literally, and throw about left wing / right wing / whatever wing political opinions.

Admittedly politics is an easy subject to write about at the moment.

The problem when you introduce political opinions into your marketing is you have to tread carefully. There is a risk that the political point can overpower the marketing point you were trying to make. You also run the risk of alienating half your audience for no particular reason.

I think the answer is to talk about your quirks more than your opinions.

I went to see the journalist John Pilger talk last night in Sheffield. He gave a damning assessment of the state of world politics, especially regarding our involvement in the Middle East.

John Pilger at the Crucible

John Pilger at the Crucible

The fact that I have been to see John Pilger and Michael Moore talk in recent months are quirks. The fact that I’ve recently written about the siege of Aleppo is a quirk. I don’t need to push my opinions at you because there is enough information there for you to fill in the blanks.

I think you can write about politics in your marketing, and politics at the moment is a ripe source of writing ideas.

BUT, you have to find an angle your readers likely won’t have considered, and you have to leave them to form their own conclusions.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.