October 22, 2018

Weaknesses and strengths

One of the questions I ask when interviewing a new client is about strengths and weaknesses.

Your weaknesses are often very close to your strengths. For example my weaknesses (W) and corresponding strengths (S) might include:

W: Being an ‘all-rounder’, and trying to do too much myself
S: Can make things happen quickly

W: Tendency to isolate myself
S: Don’t care too much about ‘following the path’

W: Being horrifically understated
S: What you see is what you get. I’m not concerned about being popular.

W: Aversion to tracking specific metrics and numbers
S: Perception in wider trends and opportunities. I’m better at building a system than I am at working in one.

W: Aversion to detailed planning
S: Can be very responsive

W: Tend to obsess about things being done right
S: Things get done right

Whether each of those displays as a strength or weakness is all about context. Put me in a management context where I’m responsible for managing people and plans, and the weaknesses come to the fore. Give me the right project to work on, and you get the strengths instead.

Understanding yourself comes first, before you decide what you should and shouldn’t be doing.

It’s worth getting some help with this – read more here.

I’ll play to my strengths – you play to yours.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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