May 25, 2017

Are you being choked by the weeds of inattention?

I’m not what you might call a keen gardener. I like to sit in the garden. And I like to burn wood in the garden. Other than that, the appearance of the garden is of marginal importance.

Well, when you move abroad for most of spring, this is what happens:

Garden uncut

As I plugged in our cheap Flymo a line from Jaws came to mind…

‘We’re going to need a bigger boat!’

I’m faced with a similar feeling most times I log into someone’s:

  • Google AdWords account
  • Facebook ads account
  • Infusionsoft app (don’t get me started…)

We know these things don’t optimally manage themselves. And yet we get too busy, and let the weeds grow up around us.

(You ought to see the weeds in my Xero account! Man, that’s going to be a big job…)

It is possible to over-intervene; the equivalent of mowing your grass when it’s already short. You have to make decisions systematically based on statistically significant data. But in general, most people have a weeds problem not a tinkering problem.

In things like AdWords, Infusionsoft or Facebook there are two kinds of work: projects and maintenance. Projects are a more expensive, more drastic overhaul. We all need projects from time to time, but most people rely too heavily on projects.

This is what the garden looked like after me and the Flymo had finished with it.

Garden cut

Not bad, but not great either.

Make things easier on yourself, and make sure you or someone you trust is doing your maintenance.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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