September 26, 2016

Why you HAVE to write your story…

We visited the Anne Frank house last week. Most people know parts of this story.

For her 13th birthday, Anne Frank was given a diary. Between July 1942 and August 1944, the Frank family hid from occupying German forces in the annexe of Otto Frank‘s factory, on an Amsterdam canal. Anne’s diary went into hiding with her.

Anne Frank's diary

Anne Frank’s original diary

Once she filled the original diary, Anne continued to write on loose sheets of paper. She planned on publishing a novel after the war about her time in the annexe.

She never got that chance, because in early August 1944 the Nazi authorities received an anonymous tip revealing the location of the hiding place. The eight inhabitants of the annexe were arrested and transported to the Auschwitz-Birkenau death camp. Only Anne’s father, Otto, survived.

The story lives on today because Anne Frank‘s diary also survived the arrest. After the war Anne’s diary and papers were handed to Otto, who eventually found a publisher for the work.

Without the diary there would be no Anne Frank museum. Nobody at all would know about the story.

The Frank family would have been just another Jewish family who silently went into hiding. The story could only live on because it was written in the first place.

If you want to influence a large number of people, you have to be recording your story on an ongoing basis.

The best way to record your story is still to write it down. If it isn’t perfect, or if you think your story is ‘boring’, that doesn’t matter. Just get started. You have no idea where it will lead.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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