I took the photo above in 2009, in the Peruvian jungle town of Yurimaguas. My hotel had a great view of the river, and hammocks to sit in.
What river is that? The Amazon, you would think…
But actually, it’s not. The river is the Marañon, which is an Amazon tributary. A tributary – look at the size of it!
We tend to think of out story as being linear, running from birth to death. But really, your story is more like a great river, with tributaries and tangents. If you were to give someone a tour of the Amazon river, you wouldn’t show them round every twist, turn and tributary. You’d create a tour to leave them with a great memory.
Telling your story is no different.
I took the photo below a few days later from the Pacaya Samiria reserve up river.
The guy in front was my tour guide, Robert. For three days we paddled around a tiny part of the reserve, watching monkeys, crocodiles and birds. In the evening, fish would leap into the boat.
Did we see the whole reserve? Err, no. It wouldn’t be possible.
Do you need to tell your whole story when people first enter your world? Err, no. That wouldn’t be practical either. It’s better instead to take them on a tour.
You have a great river at your disposal. Are you taking people on a tour? Or are you letting them fly right by?
If you still need to register for Tuesday’s webinar Convert Your Expertise Into Leads, you can do so here. I’m holding two sessions, and will be walking you through my latest work.
You can also still grab a copy of my first book The Marketing Nurture System for 33p (about $0.50) here – this will end on Sunday.