January 28, 2019

Announcing: New edition of Simple Story Selling

We were talking on Friday about the benefits of publishing a book fast, and updating it as you go…

I’ve just finished a major update to my copywriting book Simple Story Selling. Since I first published the book two years ago, certain things have become apparent to me.

The first version of the book looked to apply what I call the ‘plot archetype’ structure to an individual email. You can still do that, but I’ve since found these ideas are more effective over a full email series.

I’ve also developed a better methodology on how many emails to include in a welcome series (one sent immediately after a contact opts in), and how to use open loop ‘soap opera’ sequences.

The revised book also discusses Facebook ads, and contains a template to create effective story-based ads. I talk about when to include a personal story, and explore key differences between email and Facebook.

There’s also a section on Google ads, and a section on how to tell stories when writing or publishing a book.

This is definitely a book to keep near your desk, I would argue.

Simple Story Selling normally costs $8 on Kindle, or $10 paperback. For the rest of January you can grab a Kindle copy for $2.99, or a paperback copy for $5.12. Plus it’s Amazon Prime eligible. Paperback copies are available from:

Amazon.com
Amazon.ca
Amazon.co.uk
Amazon.fr
Amazon.es
Amazon.it
Amazon.de
Amazon.co.jp

Or search any Amazon property for a Kindle copy (available worldwide).

Prices go back to normal on Friday 1st Feb.

If you have a list or audience of some sort, please do spread the word. I’m happy to help if you need copy writing.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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