We were talking on Friday about the benefits of publishing a book fast, and updating it as you go…
I’ve just finished a major update to my copywriting book Simple Story Selling. Since I first published the book two years ago, certain things have become apparent to me.
The first version of the book looked to apply what I call the ‘plot archetype’ structure to an individual email. You can still do that, but I’ve since found these ideas are more effective over a full email series.
I’ve also developed a better methodology on how many emails to include in a welcome series (one sent immediately after a contact opts in), and how to use open loop ‘soap opera’ sequences.
The revised book also discusses Facebook ads, and contains a template to create effective story-based ads. I talk about when to include a personal story, and explore key differences between email and Facebook.
There’s also a section on Google ads, and a section on how to tell stories when writing or publishing a book.
This is definitely a book to keep near your desk, I would argue.
Simple Story Selling normally costs $8 on Kindle, or $10 paperback. For the rest of January you can grab a Kindle copy for $2.99, or a paperback copy for $5.12. Plus it’s Amazon Prime eligible. Paperback copies are available from:
Or search any Amazon property for a Kindle copy (available worldwide).
Prices go back to normal on Friday 1st Feb.
If you have a list or audience of some sort, please do spread the word. I’m happy to help if you need copy writing.