I had grand writing plans for the Christmas period. I was going to update my Simple Story Selling book, and get ahead with production of these emails.
Then the world imploded. My grandmother got sick. Then Christmas happened, with the distraction of having a ten-month-old.
My situation isn’t unique – we’re all pressed for time. We tend to over-estimate what is possible over the Christmas break, and under-estimate what is possible over a year, with careful application.
Just before Christmas I published all of my emails in a single collection. That collection now exists on Amazon as a paperback book, Grumpy Marketer 2018; The 2018 Magnetic Expertise Email Collection. (Amazon US / UK / Canada, or search your local Amazon)
Admittedly the cover is a DIY botch job, done in a hurry. But you know what? It’s good enough. At least for now.
Clarity, speed and perfectionism will be the biggest marketing challenges in 2019. A book that only exists in your head can’t possibly do you any good.
I’m also working in the background on the 2016 and 2017 editions. It’s been fascinating to go back through everything I’ve sent in that time.
I’ve noticed changes looking back. My 2016 emails were more eclectic – you can tell I had more time on my hands to watch documentaries. They were also less direct, and often lacked direction. Some of the phrasing I wouldn’t use any more; there’s a definite change in voice.
There’s also plenty of value in them, and they’re still well worth collating. Ultimately they’re a part of my body of work.
If you do something every day, you’ll improve at it. That thing could be an email. It could be a simple journal entry. It could be a Facebook post. It could be a video. There is no shortcut around the baby steps – you have to suck in the beginning. Most people give up too quickly.
What will you do this year? A weekly email? A biweekly email? A daily email? A monthly print newsletter? A daily Facebook Live? A regular YouTube video?
Where do your audience hang out?
Can you repurpose your efforts into a different format?
It turns out that an email every weekday can turn into a 64,580 word book.
Imagine walking into your next sales meeting holding that…
P.S. I’m looking for two additional book clients this month. Read the information here.