I’ve been busy in the last few months updating my two main books, Magnetic Expertise and Simple Story Selling.
Simple Story Selling now includes additional sections on email sequence structure, Facebook ads and Google ads. It’ll be live on Amazon hopefully later today, and I’ll be offering a discount next week.
*Just saying – keep an eye out*…
All of this would never have been possible if I didn’t own the rights to the manuscript, like in a traditional publisher arrangement. That’s fine if you’re going after national media coverage. It’s not fine if you’re publishing a book to generate leads for your business.
If you try to publish the ‘perfect’ book, you’ll never publish anything. Ever. Writing a book is a moving target, where the target moves away the closer you get to it. Even just updating two books has taken me four months.
A book that only exists in your head, or on post-it notes, or in a Word file, is a liability not an asset. It’s better to publish something imperfect, and iterate. Amazon will let you update the manuscript, or produce the perfect cover later on.
And thank God for that, because my first book covers were crap.
I’m still looking for a client or two to work through this with. Read more here.