Develop and Implement a Solid Remarketing Foundation in 5 Weeks
You’ve heard of remarketing. You’ve also heard it called ‘retargeting’, which is confusing.
You known what remarketing is because you’ve experienced it done badly. You’ve been stalked around the internet by thousands of companies you never intended to buy from.
Marketers keep going on about how great remarketing can be for your pay per click results. You get the idea – advertising to people who visited your website should be cheaper, right?
But... you’re SCEPTICAL...
Maybe you’ve tested remarketing in the past, and it hasn’t worked for you. In fact, perhaps it was a giant sinkhole for cash. A way to donate every increasing amounts to Google and Facebook.
You’re intimidated by the language and technical complexity of it all. Language like pixels, audiences, scripts and bid modifiers makes you think this just isn’t for you.
You kind of understand remarketing on Google. But you’re deeply sceptical about remarketing on Facebook and other social media channels. You’ve never had much joy promoting your business on social media, so you don’t see why this would be any different.
Remarketing Basecamp might convince you otherwise, without you betting the farm, or risking very much at all.
Remarketing is Database Marketing...
The key thing to understand is that remarketing is database marketing. Nothing more, nothing less. Google, Facebook and other media providers will let you build a database of people who have been on your website, watched your videos, or made enquiries recently. You can then contact those people through paid ads.
You don’t control the database – Google and Facebook do. But in a loose sense it’s your data. These are people visited your website, or interacted in some way with YOU. There is no cost to build the database, even if you don’t plan to run ads right now. By doing this you give yourself the option to run remarketing ads, in a way that limits your risk.
Why Remarketing Doesn’t Work
The most common reasons remarketing goes wrong are:
- Insufficient thought is given to the strategy. Most remarketing ads point out what you last did (which is creepy), rather than what you ought to do next
- Most remarketing ads just repeat the same dumb offer over and over
- Key settings are missed which greatly increases your spend...
Did you know that by default, Google will add people to your remarketing audience who have never visited your website? You HAVE to know where that setting is, and you HAVE to turn it off. At least to begin with.
Did you know that many remarketing clicks come from mobile apps and games, where people tap ads accidentally with their thumb? That’s another thing you probably want to turn off…
Did you know that the most likely person to convert is someone who was on your website in the last 24 hours? Did you know you can prioritise your remarketing around only those people?
I could continue with the ‘did you know’s’, but I’ll save the rest for the course…
Announcing: Remarketing Basecamp
Remarketing Basecamp is a 5-week online training, designed to set a solid foundation for remarketing. In just a few hours a week you will:
- Correctly setup remarketing across Google, Facebook, LinkedIn and Twitter
- Create remarketing audiences that are appropriate to your traffic volume
- Select an appropriate remarketing strategy for your business and sales process
- Understand the key settings that will limit your risk
- Understand how to safely create and test remarketing ads across all the main platforms
- Implement as you learn
- Work directly with me to achieve this, plus get 12 months of rolling support as a Maze Marketing Insider
I’ll be teaching this course on the basis that you have some time to spend on this, but not much. If you can give me two hours per week for five weeks, I can help you take control of your remarketing ads.
In fact, you’ll know more than most agencies, and be in a strong position to instruct a consultant if you don’t want to do any subsequent work yourself. Educated buyers always get better deals in agency-land.
Each week there will be:
- A video to watch (usually about 30 minutes)
- An implementation webinar (60-90 minutes)
On the implementation webinar you’ll have my full support as you determine your strategy, create your audiences, and create your ads. You’ll be able to ask questions in the chat, or even unmute yourself. Outside of the sessions you’ll also be able to request help through a private Google group. You’ll make more progress than you’ll ever make alone, because you won’t get stuck.
The dates and times for the sessions are:
Friday 21st June, 3PM-4.30PM UK – Google audience setup
Friday 5th July, 3PM-4.30PM UK – Google Ads creation
Friday 12th July, 3PM-4.30PM UK – Facebook audience setup
Friday 19th July, 3PM-4.30PM UK- Facebook ads creation
Friday 26th July, 3PM-4.30PM UK – Extend to LinkedIn and Twitter
(3PM – 4.30PM UK time is 11AM – 12.30PM US Eastern)
Implementation Session Attendance
Attendance to the implementation sessions is optional but strongly recommended. My experience working with business owners is that implementation doesn’t happen unless specific time is blocked off for it. So block off the time, and plan to attend the sessions. (You could also block the 30 minutes before to watch the weekly video).
If you can’t make a week you’ll still get the weekly video, and a recording of the implementation call. Plus you can ask questions in the Google Group. But please plan to attend the sessions if possible.
How Much Is It?
This first course is a pilot. Consequently I’m not running Remarketing Basecamp as a large-scale high ticket training. Enrolment in the pilot is free to existing Maze Marketing Insider subscribers, or included free with annual Maze Marketing Insider membership.
Annual membership is £396 per year in the UK, or $539 per year worldwide. As a Maze Marketing Insider member you also get:
- My print newsletter each month, where I share my best insights on a rotating series of topics
- The option to request video critiques from me when you need them
- All my books
- Periodic member bonuses (such as Remarketing Basecamp)
Join Risk Free
I do include a 30-day money back guarantee with all Maze Marketing Insider orders. If you decide within 30 days that the membership and course wasn’t a solid investment for you, just let me know and I’ll return your money. You can keep the books and other bonuses too for your trouble.