Category Archives for "Book Publishing"
We were talking on Friday about the benefits of publishing a book fast, and updating it as you go…
I’ve just finished a major update to my copywriting book Simple Story Selling. Since I first published the book two years ago, certain things have become apparent to me.
The first version of the book looked to apply what I call the ‘plot archetype’ structure to an individual email. You can still do that, but I’ve since found these ideas are more effective over a full email series.
I’ve also developed a better methodology on how many emails to include in a welcome series (one sent immediately after a contact opts in), and how to use open loop ‘soap opera’ sequences.
The revised book also discusses Facebook ads, and contains a template to create effective story-based ads. I talk about when to include a personal story, and explore key differences between email and Facebook.
There’s also a section on Google ads, and a section on how to tell stories when writing or publishing a book.
This is definitely a book to keep near your desk, I would argue.
Simple Story Selling normally costs $8 on Kindle, or $10 paperback. For the rest of January you can grab a Kindle copy for $2.99, or a paperback copy for $5.12. Plus it’s Amazon Prime eligible. Paperback copies are available from:
Amazon.com
Amazon.ca
Amazon.co.uk
Amazon.fr
Amazon.es
Amazon.it
Amazon.de
Amazon.co.jp
Or search any Amazon property for a Kindle copy (available worldwide).
Prices go back to normal on Friday 1st Feb.
If you have a list or audience of some sort, please do spread the word. I’m happy to help if you need copy writing.
I’ve been busy in the last few months updating my two main books, Magnetic Expertise and Simple Story Selling.
Simple Story Selling now includes additional sections on email sequence structure, Facebook ads and Google ads. It’ll be live on Amazon hopefully later today, and I’ll be offering a discount next week.
*Just saying – keep an eye out*…
All of this would never have been possible if I didn’t own the rights to the manuscript, like in a traditional publisher arrangement. That’s fine if you’re going after national media coverage. It’s not fine if you’re publishing a book to generate leads for your business.
If you try to publish the ‘perfect’ book, you’ll never publish anything. Ever. Writing a book is a moving target, where the target moves away the closer you get to it. Even just updating two books has taken me four months.
A book that only exists in your head, or on post-it notes, or in a Word file, is a liability not an asset. It’s better to publish something imperfect, and iterate. Amazon will let you update the manuscript, or produce the perfect cover later on.
And thank God for that, because my first book covers were crap.
I’m still looking for a client or two to work through this with. Read more here.
Rob
P.S. I’m looking for two additional book clients this month. Read the information here.
Grab a paperback copy of Maze Remarketing: The 80/20 Approach to Profitable Multi-Channel Retargeting Ads. Just 1 penny plus cost-price worldwide shipping.