Infusionsoft Lead Scoring In Practice

Lead scoring is one of the most under-used tools in your Infusionsoft application. This video covers:

  • How to set up lead scoring
  • Whether lead scoring applies to broadcast emails, campaign builder emails, or both
  • How to use lead scoring to measure a customer’s purchase activity
  • How to use your lead scores to focus on your best prospects and customers

Things to do:

  1. Configure your lead scores
  2. Set up automation triggers based on your lead scores in the campaign builder

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

  • Troy says:

    Thankyou Rob,

    Very helpful, clear and concise. You’ve helped me a lot.

    All the best.

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