September 28, 2018

Why is lead gen SO expensive?

Most paid ads benefit the advertising platform more than the advertiser. At least, that’s the way things are going.

Click prices are going up. Getting people to opt in with a real working email address is like squeezing blood from a rock. Getting them to stick around and buy things is even harder. A 20% email open rate is now considered ‘good’.

If you sell by communicating your expertise, I think we need to reassess what we’re doing.

One aspect of that is telling your core selling story, which we’ve explored this month. Another aspect is moving beyond the marketing funnel analogy.

I ran a webinar about this back in March, and as time passes the content only gets more relevant. Even if you watched it first time round, this is well worth another look.

I published a 6-part video series back in March, outlining the steps to take in building a basic Maze 2.0 system. In the videos I walk through the steps in configuring your Youtube, AdWords and Facebook audiences, and assigning relevant ads.

(You know, the practical stuff that takes all week to fumble though by yourself.)

If you’re a Story Selling Insider member, or join before Sunday, I’ll add this series into your member’s area. Just forward me your receipt or send me a quick email.

Join us here

Story Selling Insider closes to new members on Sunday, and won’t be open again until January.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.