January 29, 2019

How to write regularly

I live on Sheffield’s Supertram route, right outside a tram stop. The first tram usually passes at 5.30AM, unnoticed like a ship in the night.

Until the last few weeks, that is…

When just once or twice, you might have noticed a huddled figure at the tram stop. Me.

A coffee shop ten minutes up the line opens at 5.30AM. So by 5.50AM I can be writing and nursing an espresso. The staff think I’m mad. I think I’m mad. But stuff does get done. Books get done. Podcasts get launched. I can write all my emails for the week, or a full edition of my print newsletter.

I’m not a fan of the ‘get up at 5AM like a winner’ nonsense, but once or twice a week it’s the only way I get stuff done.

The downside is that 1PM I look like I’ve been taking crack, and have to take an enforced 90 minute nap. Or else I throw ALL THE TOYS out of the pram (my toys, not Hugo’s toys), and wander round the house clutching a jar of Nutella.

The bottom line is this: the only way to communicate regularly with your list is to make time for it.

Are you making enough time?

It’s really a question of priorities. If you don’t deliberately block off time, other things usually take over.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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