As you put more voice into your work, you invariably run into topics like politics and religion. Hot potato topics that can blow up in your face.
So, should you write about them? Or are you best ignoring them, and sticking to more ‘safe’ topics?
It’s actually impossible to write engagingly over a long period of time without expressing political opinion. I also think it’s a mistake to completely ignore these things.
If you’re a deeply religious person, then it’s fine to work elements of that into your writing too. You can do it in a sensible way, without hammering anyone over the head. Perry Marshall does that very well.
I try to place my political and religious opinions out in the open. They’re there if you want to go looking for them. And if you don’t, they just blend in with the background. I think.
If you’re trying to build trust over a long period of time, you have to let people know the real you through small insights into your life. Having said that, nobody initially signs up to hear about these things. So it’s a balance. Make your emails entertaining and useful first. Then communicate the real you second.
There are also media considerations. There are some topics that I’ll happily riff on in my print newsletter, but won’t touch so often in email. Print is a more personal medium with my inner sanctum of subscribers, so I’m more likely to address sensitive topics there.
On balance though most people err too much on the side of caution. If you never offend anyone in your writing, you’re probably not appealing to anyone either.