January 16, 2019

The Facebook Disaster Chronicles

On Sunday I received an email from Facebook. Subject: ‘Ad Account Disabled for Policy Violation’.

“I wonder who that is…” I wondered.

I have access to a number of client’s Facebook accounts. None of whom do anything shady, but some are more overtly in the ‘make money online’ industry than others.

I was shocked then to find out that the disabled account was none other than… mine!

No reason why. Just a message saying, “Your ad account has been disabled for promoting ads that violate our Advertising Policies.”

Whoever has caused this must be taking crack, because I’m not violating any policies. I haven’t had any ads disapproved recently. I haven’t even run many ads for a while.

My Facebook ads strategy currently consists of a Facebook page likes campaign. I then periodically boost posts to my page subscribers. Usually my goal is engagement – there isn’t even an offer. Or at best, a soft one.

So I lodged an appeal. Yesterday, I had a message back, and an apology. ‘Ad account re-enabled. Sorry for the confusion.’

Then today – another email. Ad account disabled again. Violation of advertising policies. Again, no explanation.

To say that I’m furious is an understatement. I was speculating with a client yesterday that Facebook are basically either evil or incompetent. The exchange I’ve had with them indicates the latter, but I haven’t completely dismissed the former.

Fortunately Facebook ads aren’t a core part of my marketing right now, but they easily could have been.

“Watch yourself,” is all I’m saying. Diversify your lead generation. Facebook’s incompetence could strike at any time.

Rob Drummond

Rob Drummond runs the Maze Marketing Podcast and Maze Mastery. Rob specialises in content production, ad creation, storytelling and CRM systems. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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