Become a Maze Insider: Develop World Class Retargeting and Customer Nurture Skills...

You're in the right place IF:

  1. You're a business owner with a hands-on approach to marketing. You don't like hiring agencies unless you have to. You want to understand how pay per click and remarketing really works.

  2. You're a marketing professional. You want to sharpen your pay per click, copywriting and remarketing skills.

Maze Insider is our print newsletter and membership support group. Each month we turn the spotlight on a maze marketing topic and ask: what is currently working?

We share examples from our own advertising, including ads that failed. You get to see what has gone right, as well as what has gone wrong. (BIG lessons in both...)

Each month we’ll deliver a member’s only webinar, where Jonathan and I riff on a pay per click or copywriting topic (alternating each month between technical and content topics).

In each webinar we’ll offer hot seat time, where we’ll trouble shoot specific issues you’re struggling with. You can apply for a hot seat in advance, or raise your hand on the call if demand is low. We’ll answer questions that have come up in the Maze Insider Google Group. We’ll riff on trends and things we see happening in the marketplace.

Each month in the print newsletter I’ll write up my notes and summary from the last monthly webinar. If you’re too busy for an hour-long webinar, you can skim the notes and get 80% of the value.

Unlike other membership groups, you'll learn foundational principles, not hacks, tricks or passing fads.

You'll learn how to nurture your audience, whether or not they're on your email list. You'll learn how to use retargeting effectively.

You'll learn how to create effective ads on Google and Facebook. You'll learn how to use Google and Facebook ads without paying through the nose.

You'll learn how to tell effective stories, and build trust in a world where attention is valuable and scarce.

Each month as a subscriber you get:

  • The Maze Insider print newsletter (the notes from the previous month's member's webinar)

  • Monthly members-only webinar, plus access to ALL recordings

  • Unlimited support from Rob and Jonathan through our Maze Insider Google Group

Maze Insider is effectively the cheapest support retainer we offer. Ask us one good question in the Google Group each month, and you'll easily get your money's worth. 

Through the Google Group we're happy to provide critiques and feedback as and when you need it. You could for example ask for:

  • Feedback on your strategy and campaign structure, in Google, Facebook, LinkedIn, Twitter or Amazon

  • Feedback on your ads - we'll provide you with new ad concepts to test

  • Feedback on a landing page

  • Help diagnosing audience or conversion tracking issues

  • Feedback on your marketing emails

Maze Insider is your safety net against bad decisions. We're here to help put your interests first, rather than blindly following Google's suggestions. We're here to keep you un-stuck.

Next Member's Webinar: 3rd December 2020

The next members webinar will be on Thursday 3rd December at 9PM UK / 4PM US Eastern / 1PM Pacific / 6AM Friday Sydney.

If you can’t join us live you’ll get a recording, and you can send us questions in advance (we’ll remind you!)

What Happens Next

When you click the orange 'Get Started Now' button below, you'll be taken to a page where you'll create your account and validate your payment details. This only takes a moment, and is covered by a full 30-day money back guarantee.

We'll then send this month's webinar access details, grant you access to the Maze Insider member's area and Google Group, and add you to the print mailing list.

Try Maze Insider for 30 days. If you don't find the membership helpful, just let us know and we'll promptly refund every penny. This money-back guarantee also applies on annual payments.

Got questions about Maze Insider? Contact us.

I got home after 8pm last night after a long day, and found your print newsletter in the post. I immediately sat down to read it. It’s a great sign that you’re doing something right – I didn’t shelve it till later, I just read it.

I really feel that I know what I’d be doing with landing pages. There’s lots of other pieces of the jigsaw that I’m less confident about, but if/when I ever get round to doing what I have in mind, I won’t be anxious about the landing page bit!!!

Martin White

Martin White


I often find that printed newsletters lack something (a lot of things – mostly substance). They are often crammed with so many topics in an attempt to make them look worth their salt, that they don’t actually have any information in them. They just seem to have enough to make you want to know more, but still make you go and research the information yourself if you actually want to know anything about the topic. Which completely defeats the point of paying for a newsletter.

This is where Rob surprised me.

Rob's newsletter is actually digestible. Rob isn’t trying to cram too much into it. Instead he spends time to introduce you to a topic – a single topic. I can sit down, have a cup of tea, and read a decent introduction into something I can apply in my business. No fluff. No pretentiousness. Just a good, solid, easy to consume topic that changes the way I think about things. 

Kenda Macdonald

Kenda Macdonald

Automation Ninjas